Serta

Founded in July 2022, the company is located in the Bang Na area. The aim is to enter the luxury mattress market in Thailand by Pt. Duta Abadi Primantara (DAP) from Indonesia which has been an expert in luxury mattresses market for more than 30 years. DAP is the sole copyright holder for the production and distribution of Serta mattresses in this region. Thailand is the sixth country in the region where the company received a hundred years exclusive rights to distribute mattress products under the Serta trademark.